“A good working knowledge of the liquor aisle and car lot” was what psychology professor Cleveland Evans needed to analyze the names of US babies, in search of oddities. He found a certain amount of children given brand names. Like DelMonte. Or Celica. Or Courvoisier. Or Skyy — “the spelling a tip-off to an apparently inspirational relationship with vodka.” Though Evans has some concern that parents are “giving the message that children are possessions,” he does see the positive side of this.
“At least they tend to name them things with a positive image … you don’t see them naming their child Yugo.”
Of course, the Social Security statistics only include names that appeared more than five times. So there could still be four little Yugos out there.