“Customers are not equal,” writes Arthur Middleton Hughes, author of “Strategic Database Marketing,” in an online article. “Occasional, unknown customers pay full price. Loyal, regular customers pay a lower price. … They are treated as gold card customers — as long as their behavior warrants it.”
Is this really the way we want to shop?
The article continues:
According to the trade publication Supermarket News, one East Coast chain installed a small screen that alerts cashiers to whether they are dealing with a “level one, two or three shopper.”
I’m sorry, I don’t care how you try to justify this — it’s not good.
“Cut up your fake card, and get moving — to a different market.” Our local QFC stores just introduced a “Shopper’s Advantage” loyalty card — and people are not happy. Ironically, when Safeway began their Club Card program a few years ago, QFC crowed that they didn’t have club cards. Forget all that — QFC has gone to the dark side, and apparently, according to a report by the Seattle Times, the cards don’t even save you any money.
I was forced to go look at this journal/blog. I had no choice. You see, it was the darned Replacements song that sucked me in. If a site’s named after a ‘Mats song I am THERE.
I used to be in a band that played “I Will Dare.” What frightens me is that it was… 15 years ago. Holy crap.
My birthday is next Monday. I can’t believe I am old enough to have been in a band 15 years ago. But, hey, I’m a grad student. I can pretend to be young. I’m in college, right? I can’t be a full-fledged adult.
It’s back. Only now I’ve forgotten the link I was going to add. 😛
How about this one instead? Elvis Costello is playing an in-store show in town tomorrow. Must. Be. There. After seeing one of the best shows I’ve ever seen, a few weeks ago, it would be nice to see EC too. (I’ve seen him live several times, all great.)
Nice. I just tried to add a link to the page with Blogger, and somehow… it wiped out my index page completely. With luck, adding this post might regenerate it. sigh
Yesterday I mentioned the forum about the Teen Dance Ordinance. I wasn’t able to attend, but here’s a brief report about what happened. I expect the Stranger will cover it in more detail, later this week.
That I can go two months without updating is sad. Admittedly, I have some pretty good excuses. But you don’t need to hear them. I’ll try to post more.