“Customers are not equal,” writes Arthur Middleton Hughes, author of “Strategic Database Marketing,” in an online article. “Occasional, unknown customers pay full price. Loyal, regular customers pay a lower price. … They are treated as gold card customers — as long as their behavior warrants it.”
Is this really the way we want to shop?
The article continues:
According to the trade publication Supermarket News, one East Coast chain installed a small screen that alerts cashiers to whether they are dealing with a “level one, two or three shopper.”
I’m sorry, I don’t care how you try to justify this — it’s not good.