15 May

More on the shopping card issue:

“Customers are not equal,” writes Arthur Middleton Hughes, author of “Strategic Database Marketing,” in an online article. “Occasional, unknown customers pay full price. Loyal, regular customers pay a lower price. … They are treated as gold card customers — as long as their behavior warrants it.”

Is this really the way we want to shop?

The article continues:

According to the trade publication Supermarket News, one East Coast chain installed a small screen that alerts cashiers to whether they are dealing with a “level one, two or three shopper.”

I’m sorry, I don’t care how you try to justify this — it’s not good.

15 May

“Cut up your fake card, and get moving — to a different market.” Our local QFC stores just introduced a “Shopper’s Advantage” loyalty card — and people are not happy. Ironically, when Safeway began their Club Card program a few years ago, QFC crowed that they didn’t have club cards. Forget all that — QFC has gone to the dark side, and apparently, according to a report by the Seattle Times, the cards don’t even save you any money.

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