About yesterday’s Coca-Cola rant, Coke themselves have a slightly different take on the situation. According to Coke,
We also asked the creators of this site, a web design firm called Maxistore LLC, to provide us with information to show that the vintagecocacola.com website was created by senior citizens who wanted to showcase their collections. However, Maxistore has not done this. As far as we can tell, the website was created solely by Maxistore LLC, which was using our trademark to advertise its own services and to provide links to auctions of Coca-Cola memorabilia. Up until February 7, 2000, the site contained advertisements for Maxistore.net and its web hosting services.
Hmm. The FAQ goes on to say that Coca-Cola has no objection to their use of the domain name as long as the site carries no commercial content, and that they’ve allowed other collectors’ sites to use Coca-Cola in their domain names.
A couple news stories I’ve seen seem to tell a different story. But having read all of this, I must say Coke’s explanation does have a ring of truth to it.